Several of Bermuda’s spas are offering half-price treatments next month as part of a new Spa Month initiative launched by the Bermuda Tourism Authority.

A BTA spokesman said hot stone massages, aloe vera body wraps and deep hydrating treatments will be available for $99 throughout February.

Exhale at The Hamilton Princess Hotel and Beach Club, Newstead’s Three Graces Day Spa, Sense at Rosewood Bermuda, Siam Thai Massage and Herbal Spa, The Spa at The Loren, Ocean Spa at Cambridge Beaches and Willow Stream Spa at Fairmont Southampton are all taking part in the initiative.

Victoria Isley, chief sales and marketing officer for the BTA, said: “In addition to the island’s Pink Sale, Restaurant Weeks and the Bermuda Festival of Performing Arts, Spa Month is another opportunity to encourage visitors to escape to Bermuda during the winter months.

“While frigid temperatures are gripping the East Coast of the United States, we are appealing to potential visitors in our feeder markets with value messaging and an invitation to escape out here.”

Spa Month will be promoted by the BTA on its website, social media and in its printed and online publication Out Here in Winter and in the monthly consumer newsletter that reaches more than 220,000 readers.

For detailed information about the Bermuda Spa Month offerings visit GoToBermuda.com or contact the spas individually.