A new Visitor Services Centre has opened in St George’s.

The facility, in York Street, gives visitors electronic information on the Olde Towne and across Bermuda, helps them book activities and sells Bermuda-branded products.

It was set up as part of the Bermuda Tourism Authority’s plan to make information more readily available for tourists.

Tourism minister Zane DeSilva said: “St George’s is one of the best places in Bermuda to spend the day wandering through the town, shopping at locally owned businesses, visiting the beach, and mingling with the locals.

“One of the biggest challenges that has faced the Town of St George’s is how to share the wealth of information and activities in and about the Olde Towne with our visitors.

“We needed a location with the necessary technology and features, while maintaining the Olde Towne’s architectural charm. We needed a location that was more aligned with our younger, fresher Bermuda brand.

“Our visitors now have a central location in the heart of St George’s to learn about the history of St George’s and to plan and book their personalised Bermuda experience.

“The new VSC will encourage visitor spending and enhance awareness of the incredible experiences available in the East End and across Bermuda.

“It provides a place where our visitors can discover all that is on offer and make purchases or reservations with the touch of a button.”

Mr DeSilva said visitor satisfaction levels had improved since the opening of the Dockyard Visitor Services Centre.