The Bermuda Tourism Authority will unveil a new cultural tourism programme at a public stakeholder meeting tomorrow.

A BTA spokeswoman said the programme would put a spotlight on the island’s diverse cultural tourism attractions including its distinct architecture, food culture and black heritage.

Glenn Jones, BTA chief experience development officer, said: “We all appreciate how interest in Bermuda’s culture and heritage peaks around Cup Match, but we also know visitors want an elevated cultural experience all year long.

“With the help of our stakeholders, we now have an action plan that considerably raises the profile of cultural tourism in the visitor experience Bermuda offers.”

The programme is said to be the result of more than a year of research and consultation and will include “an exciting menu of experiences” to give visitors an authentic look at the island’s history, culture and lifestyle.

Mr Jones added: “Visitors can start participating in the new experiences this October.

“Meeting the desires of experience enthusiasts — a key target segment identified in the National Tourism Plan — is the primary objective.”

The stakeholder meeting has been oversubscribed, but the BTA has said a recording of the presentation will be made available to the public on Friday.

The BTA spokeswoman said: “In addition to hearing about the strategic approach for cultural and food tourism Wednesday, stakeholders will learn how they can align their own ideas to the overall strategy.

“Attendees will also learn details about new visitor events, as well as innovative promotions starting in January to connect existing events, including the Bermuda Festival of Performing Arts and Bermuda Restaurant Weeks.”