Four of the island’s ecologically friendly organisations were highlighted by the Bermuda Tourism Authority as part of World Tourism Day today.

The BTA joined with others in the United Nations World Tourism Organisation in celebrating sustainability around the theme of Rethink Tourism.

The authority’s social-media campaign gives a nod to several “change agents” on the island:

• Matthew Kitson, food and beverage director at Huckleberry at Rosedon Guest Suites, whose “farm-to-table philosophy” showcases the work of executive chef Damien Griffith, and kitchen staff

• Weldon Wade, communications co-ordinator for the Bermuda Ocean Prosperity Programme, who advocates the protection of Bermuda’s waters

• Earlena Ingham, co-owner of Natural Mystic Hub, who discusses her business’s contribution to the growing holistic food movement on the island

• Kimberley Fisher, of The Agra Living Institute, who promotes food self-sufficiency, connecting with nature and boosting Bermuda’s agricultural identity

The Bermuda World Tourism Day campaign can be found on the BTA Insights corporate social channels — @BTAInsights — on Facebook, Instagram and LinkedIn.

Davida O’Brien, the BTA’s tourism standards and training manager, said this year’s theme entailed “rethinking tourism development including education, employment and its impact on the planet”.

“It’s the goal of the organisation to highlight the diverse range of roles, businesses and community organisations that contribute to tourism in Bermuda.”

Jamari Douglas, vice-president of marketing, PR and communications, said the commemoration was a chance to highlight “Bermudian stories and share experiences that both our visitors and community can participate in”.

Tracy Berkeley, the BTA interim chief executive, said tourism had served the island for generations as a principal contributor to the economy.

She added: “To continue to ensure that it benefits our community and our environment in a sustainable way going forward, we need to look at tourism with fresh eyes.

“Our National Tourism Plan is a non-partisan living document that was created in 2019, with input from tourism stakeholders, community partners, past visitors and industry insiders.

“We are proud to be working towards a balanced and sustainable future together.”