New Yorkers are getting treated to the sights of Bermuda in 3-D over the bustle of Times Square as the Bermuda Tourism Authority continues its “Lost Yet Found” campaign.

The giant screen over one of the world’s busiest locations features imagery designed by the firm OUTFRONT Media, with standout images including whales, cliff diving and a sailboat in action.

The 15-second ad highlights the island’s 90-minute proximity to New York, which is one of the BTA’s primary cities for the campaign along with Toronto and Miami.

Along with spotlighting the island’s lesser-known attractions, the ad features a QR code linking viewers to the island’s tourism website.

The campaign, which aims to entice visitors with authentic experiences unique to Bermuda, was launched in September.