The Bermuda Tourism Authority is hoping to inspire visitors to book trips to the island this month through an initiative offering discounts on a range of hotels.

The annual Pink Sale offers visitors up to 50 per cent off at resorts for those who book their stay before January 30.

The Coral Beach and Tennis Club and the Grotto Bay Beach Resort are both offering up to 50 per cent off for select periods, while Rosedon and Newstead Belmont Hills will offer up to 40 per cent off.

Discounts will also be offered by Azura, Coco Reef, Cambridge Beaches, Hamilton Princess, Rosewood Bermuda, Royal Palms and Willowbank as part of the promotion.

A BTA spokesman said: “The Pink Sale makes a trip to Bermuda even more alluring. “Prospective visitors will have the chance to experience the best of Bermuda while receiving up to 50 per cent off at one of the several participating resorts.

“The Pink Sale offer must be booked between now and January 30, with travel windows that vary per property.

“While visiting the island, visitors are encouraged to try many of the island’s adventures, including whale watching, beach activities, golfing and walks along the historic railway trail.”

Stephen Todd, head of the Bermuda Hotel Association, said the annual promotion and associated advertisements have helped to drum up hotel occupancy during the shoulder season.

“The overall benefit has in turn helped to reposition Bermuda as a year round tourism destination which is in keeping with one of the key objectives of the BTA tourism plan,” Mr Todd said.

“Similarly it has created increased year round employment opportunities for our industry colleagues, and as we collectively continue to build on promoting Bermuda in this way, we will achieve our key objective of attracting additional airline partners and providing in turn further stimulate our economy through sustainable growth in overall international business and leisure visitor arrivals.

“We invite everyone who calls Bermuda their home, to join us, the BTA and the Bermuda Government in achieving this key objective.”