Former BTA CEO to take part in lecture on hospitality industry
The former head of the Bermuda Tourism Authority will be one of four guest speakers taking part in a panel discussion on the hospitality industry.
Charles Jeffers II, who was the chief executive officer of the BTA until June 2022, was invited by the Bermuda College to take part in its spring lecture series.
The topic of the debate is “From Rags to Riches: Strategising the Way Forward for Bermuda’s Tourism Sector”.
Mr Jeffers will be joined by former colleague Jamel Hardtman, who was the quango’s corporate business development manager. Mr Hardtman is also the cofounder of the Bermuda Communications Group.
Kiaran MacDonald, the regional vice-president of Fairmont Hotels, and Cordell Riley, a Bermuda College statistician, make up the panel.
The lecture, which will be moderated by tourism lecturer Shawn DeShields, will be held at 6pm on Tuesday, February 28, at the college’s North Hall lecture theatre. Members of the public are invited to attend.
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