Travel trade and media professionals in Britain are exploring the “enchantment and mystery” of Bermuda as part of an immersive cultural marketing experience.

The Bermuda Tourism Authority invited British-based content creators and industry personnel to explore the House of Bermuda, a series of Bermuda-inspired experiences that reflect the authority’s award-winning Lost Yet Found campaign, held at The Apartment at The Hoxton in Southwark, London.

The BTA also announced that as part of the three-day event, which started today and aims to promote the direct flight from London Heathrow to Bermuda, it will host the Condé Nast World Chef Series featuring Bermudian dishes by Richard Zuill.

The House of Bermuda includes four experiences featuring local Bermudian experts.

Guests will discover the art of the Dark ‘n’ Stormy with Tene Doling, they will enter a pantry where Mr Zuill will have traditional dishes including fish chowder and bite-size versions of Bermuda’s famous fish sandwich, and there will be a foraging tour by Doreen Williams, who will offer freshly made organic juices.

There will then be a series of virtual presentations by Bermudians including ocean advocate Weldon Wade, who will discuss the importance of ocean conservation, and Kristin White, businesswoman and tourism advocate, who shares stories of past and present life in Bermuda.

There are also virtual reality experiences including golf, tennis and shipwrecks, and at the end of each day guests can visit a custom Bermuda spa inspired by Grotto Bay Beach Resort’s caves.

Tracy Berkeley, the BTA’s interim chief executive, said: “We are thrilled over the response the House of Bermuda has received from the UK trade, media and consumer audience.

“Driving visitation from the UK/Europe is one of the BTA's top strategic priorities. Our key objective with this activation is to give UK residents a taste of Bermuda through our unique culinary, wellness, storytelling and outdoor experiences.

“With British Airways recently increasing airlift to a daily direct flight from Heathrow international, there has never been a more appropriate time to ensure we fully engage with this market.”

Jamari Douglas, the BTA’s vice-president of marketing, PR and communications, provided opening remarks at the event to spread Bermuda’s messaging. Ms Berkeley is also in attendance along with Devin Lewis, the BTA’s vice-president of sales and business development.