Bermuda’s flagship airline has appointed a new senior vice-president of sales and distribution.

Leslie Peden will be responsible for BermudAir’s global engagement strategies, developing plans with the airline’s travel partners.

He said: “I’m looking forward to being part of the excellent operations of BermudAir and building on the success they have already achieved in such a short period of time.

“The airline is already making its mark and we’re ready to work with our travel partners to generate even more Bermuda business together.”

BermudAir said Mr Peden had extensive experience in the international airline industry and from earlier executive positions in the sales and distribution areas of luxury rail, cruise and high-end tour businesses.

The company added that Mr Peden held senior leadership roles with world-class travel brands, including the British airline Virgin Atlantic, Rocky Mountaineer Canadian rail-tour service, Royal Caribbean International and Celestyal Cruises.

He will share his experiences within BermudAir’s commercial team to build relationships with local and overseas travel agents.

Adam Scott, the founder and chief executive of BermudAir, said: “We’re very pleased to welcome Leslie to our team.

“His extensive experience in the industry will be of great benefit to the company, along with his deep knowledge of travel partners who are so important to a travel brand’s success.

“We anticipate great results from our sales initiatives under his leadership.”