In the Capital G Youth Give Programme, a group of business students from the Berkeley Institute topped the other schools to win the $10,000 top prize for their charity of choice, The Chewstick Foundation, and $2500 for their school.The Youth Give Programme is uniquely designed to empower Bermuda’s next generation and to encourage them to give back to the community.It also works to create a strong giving community for the future.Each high school, including public and private, was given the opportunity to choose a charity they wanted to bring awareness to and develop and create feasible marketing proposal that would achieve those goals, and make a presentation to a panel of judges.Berkeley’s team comprising Chenzira Flood, Chantel Parris, Deken Saunders, Shai Scott, Willis Steede and Sophia Williams, decided on The Chewstick Foundation because of its efforts to empower young people through its efforts at storytelling, creative expression, and the touting of social justice to enrich youth, arts, culture, and the community.In a six week period, the students developed and started the implementation of the marketing plan.They did research for their plan by doing BB surveys with all their contacts, surveys at Berkeley and at Cedarbridge Academy.Their fundraising and awareness campaign included open mic sessions at the school, a coin drive, battle of the arts and a Chewstick Day which included an open mic at City Hall where the public could stop by and make their artistic contribution.The team succeeded in raising some funds but more importantly, created in positive energy and enthusiasm for the project that pervaded the school and the wider community.They got others involved in the spirit of giving and the promotion of positive expression through the arts.The group has benefitted tremendously from the experience; they are now a lot more confident about their Business Studies class; they are more positive about their abilities to positively influence others; and they now know that they have sound ideas and that they should trust their instincts.Further, they recognize that there is a wealth of untapped potential in all young people and that young people can be more that they believe they can be.The final presentation to the judges was made at Elbow Beach on December 15th 2011 and the winners were announced on that afternoon.