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Roberto Ramirez Laverde has been appointed to the post of global SVP, Bacardi Rum

Whip E-Scooters and Bermuda Yellow Pages have entered into a branding deal

Bermuda has suffered an “identity crisis“ when attracting tourists to the island, according to one industry head. Jamari Douglas, the vice-president of marketing and communications at the Bermuda Tourism Authority, was quoted in an article in the Bos...

With the World Cup heading toward its denouement, an American sports and entertainment intelligence platform has highlighted the extent of marketing support for Major League Soccer, including participation by the Bermuda Tourism Authority. SponsorUni...

Everest Re Group Ltd, the Bermudian-based global re/insurer, has unveiled a refreshed brand, including a new logo and visual identity. The company said it reflected its positioning and commitment to “underwrite opportunity” for colleagues, customers,...

The Bermuda Tourism Authority has launched a new marketing drive inviting visitors to discover the island’s hidden treasures. The Lost Yet Found campaign highlights Bermudian experiences and entices visitors to dive deeper into the island’s culture....

MS Amlin AG, the Switzerland-domiciled global reinsurer with an underwriting office in Bermuda, has announced its rebrand to MS Reinsurance, An MS Amlin AG Company. The name change, which will occur this month, reflects parent company MS&AD’s commitm...

Mosaic Insurance has launched a podcast series exploring the impact fast-changing risks are having on people, businesses and global economies. The Mosaic Moment series offers informed insights on economic and geopolitical themes affecting the commerc...

Rise Marketing is launching a monthly marketing membership for small to medium-sized businesses. The organisation said that members will have access to revenue-generating marketing tips, lessons and guidance every month. Rise said that running a busi...

High school-aged students can learn the fundamentals of marketing and social media management for businesses through a summer internship programme. Rise Marketing Ltd is now accepting applications to its SkillCraft internship programme, which aims to...

Opposition MP Craig Cannonier has called for answers on why the Bermuda Tourism Authority’s chief sales and marketing officer and his deputy have left the organisation. Douglas Trueblood’s departure, after little more than a year in the post, was ann...

Want to up your marketing game? The Marketing Masterplan Workshop, run by local business Rise Marketing, is designed to help small to medium businesses develop a marketing strategy, plan for its implementation and build a calendar, all which can be ...